It’s been over 30 years since my previous advertising agency principal (and mentor) established his criteria for gauging client compatibility: 1. Is the client a good business, delivering a product and/or service as promised? If not, no amount of creative advertising will help the business. 2. Is the client’s business model sound, with the willingness and ability to expand? 3. Can we have fun with it? Those criteria are the reasons I enjoy our relationship with franchised